Semester I:

Module 1: Principles and Practices of Management

• Introduction to management principles.
• Planning, organizing, delegation, decentralization, coordination, and control.

Module 2: Introduction to Retailing

• Understanding the concept of retailing.
• Retail strategy and merchandising.
• Various retail formats.

Module 3: Consumer Buying Behavior

• Exploring consumer behavior.
• Factors influencing buying decisions.
• The consumer decision-making process.

Module 4: Service Marketing

• Introduction to services and their unique characteristics.
• Understanding consumer behavior in the context of services.
• Managing customer perception of services.

Module 5: Marketing and Sales Management

• An overview of marketing concepts.
• Product management, pricing, promotion, and sales training.

Semester II:

Module 1: Marketing Management

• Marketing concepts and tasks.
• Market segmentation, targeting, and differentiation strategies.
• Pricing strategies and product life cycle management.
• Branding and packaging.

Module 2: Management Information System

• Principles of information systems.
• Statistical analysis for business.
• Business processes, ERP, and analytics.
• Information systems analysis and technology.

Module 3: Supply Chain Management

• Introduction to supply chain management.
• Forecasting and inventory management.
• Collaborative planning and supply chain coordination.

Module 4: Retail Marketing II

• Retail environment and the global market.
• Retail market analysis and trends.

Module 5: Retail Planning

• Retail planning strategies.
• Customer relationship marketing.
• Financial management in retail.
• Consumer protection and ethical considerations.

Course Teaching Methodology:

1. Interactive Classes: Theoretical explanations and discussions of retail management concepts.
2. Case Studies: Analyzing real-world retail scenarios and problem-solving.
3. Group Projects: Collaborative learning and practical application of concepts.
4. Industry Insights: Guest lectures from retail industry experts.
5. Retail Visits: Visiting retail outlets to gain practical exposure.
6. Assignments: Applying knowledge to solve retail management challenges.

Importance for Learner in Career Growth and Self-Employment:

• Proficiency in retail management opens opportunities for self-employment as a retail entrepreneur or consultant.
• Enhances employability in various retail roles, including store management, merchandising, and marketing.
• Equips students with skills to effectively manage and operate retail businesses.
• Offers a practical path to entrepreneurship in the retail industry.