Course Title: Fashion Retailing and Visual Merchandising

Course Duration : 3 Months

Course Overview: This 3-month part-time course is designed to equip learners with the skills necessary for a successful career in fashion retailing and visual merchandising. The course will provide an understanding of the principles of fashion marketing, merchandising, and management. It will cover topics such as economic analysis, marketing research, consumer behavior, retail management, and advanced export merchandising. Additionally, the course will cover supply chain management and e-business. This course will be conducted through lectures, case studies, group discussions, and practical assignments.

Course Objectives: Upon completion of the course, learners will be able to:

• Understand the principles of fashion marketing, merchandising, and management
• Conduct economic analysis and statistics relevant to fashion retailing
• Conduct marketing research and analyze consumer behavior
• Develop effective marketing strategies and manage fashion brands
• Understand supply chain management and e-business in fashion retailing
• Apply visual merchandising techniques to enhance the retail environment and increase sales

Teaching Methodology: The course will be taught through a combination of lectures, case studies, group discussions, and practical assignments. Lectures will provide theoretical knowledge while case studies and group discussions will provide an opportunity for learners to apply the knowledge gained. Practical assignments will enable learners to apply visual merchandising techniques in real-world scenarios.

Course Contents: Week 1: Introduction to Fashion Marketing, Merchandising, and Management

• Meaning and scope of fashion retailing
• History and evolution of fashion retailing
• Importance of fashion marketing, merchandising, and management

Week 2: Economic Analysis and Statistics

• Understanding the economy and its impact on fashion retailing
• Basic statistical tools for analyzing fashion retail data

Week 3: Marketing Research and Consumer Behavior

• Conducting market research for fashion retailing
• Analyzing consumer behavior in fashion retailing

Week 4: Retail Management and Advanced Export Merchandising

• Understanding retail management and operations
• Advanced export merchandising for fashion retailing

Week 5: Marketing Strategies and Brand Management

• Developing marketing strategies for fashion retailing
• Brand management in fashion retailing

Week 6: Supply Chain Management and E-Business

• Understanding supply chain management in fashion retailing
• E-business and its impact on fashion retailing

Week 7-12: Visual Merchandising

• Principles of visual merchandising
• Retail design and layout
• Window displays
• Product merchandising
• Lighting, color, and texture in retail design