ourse Title: Marketing Management for Self-Employment

Course Duration : 3 Months

Course Objective:

The course aims to provide learners with a comprehensive understanding of marketing management and its significance in the current business world. The course will equip learners with the skills and knowledge needed to design, develop, and manage effective marketing strategies. The course also focuses on how marketing management can be utilized for self-employment and career growth. Upon completion of the course, learners will have a clear understanding of marketing concepts, processes, and strategies.

Course Overview:

The course is divided into ten modules that cover different aspects of marketing management. It covers the definition, nature, process, functions, and skills of management. The course also delves into planning, organization, directing, and controlling in marketing management. Additionally, the course addresses business process re-engineering, total quality management, knowledge management, and e-commerce. The course also includes a module on functional areas of management, including marketing, production, HRM, finance, and material management.

Teaching Methodology:

The course will be conducted part-time, with a total of 48 hours spread over three months. The teaching methodology will be a combination of lectures, case studies, and hands-on practical sessions. Learners will be encouraged to participate in group discussions, brainstorming sessions, and presentations to enhance their learning experience.

Importance for Learners in Career Growth and Self-Employment:

The course is designed to help learners develop a practical and relevant skill set in marketing management that can be leveraged for self-employment and career growth. Marketing management is an essential component of any business, and the ability to design and manage effective marketing strategies can be a valuable asset for self-employment. The course will provide learners with a competitive edge in the job market by equipping them with in-demand marketing management skills.

Course Contents:

Module 1: Management

• Definition, Nature, Process, Functions & Skills
• Evolution of Management Thoughts - F.W. Taylor, Henri Fayol, Max Weber, Elton Mayo
• Management Approach - System Approach, Contingency Approach
• Business Organization - Types of Ownership

Module 2: Planning

• Concept and Purpose
• Planning Process
• Management by Objectives (MBO)
• Decision Making

Module 3: Organization

• Concept and Purpose of Organization
• Types of Organization - Line, Line & Staff, Matrix, Virtual Organization Structures
• Basis of Departmentalization
• Concept of Authority
• Functional Authority
• Delegation of Authority
• Centralization and Decentralization of Authority
• Coordination
• Staffing

Module 4: Directing

• Leadership Concept, Traits, Styles
• Communication - Concept, Types, Process, Barriers, Making Communication Effective

Module 5: Controlling

• Concept, Process
• Requirement for Adequate Control
• Budgetary Control
• Non-Budgetary Control

Module 6: Business Process Re-engineering

• Concept, Process, Redesign
• BPR Experiences in Indian Industry

Module 7: Total Quality Management (TQM)

• Concept, Systems Model of Quality
• Deming's Approach
• TQM as a Business Strategy

Module 8: Knowledge Management (KM)

• What, Why, How, of Knowledge Management
• KM Process, Approach, Strategies, Tools

Module 9: E-commerce

• Ideology, Methodology
• Classification by Application/Nature of Transactions
• Driving Forces of EC
• Impact of EC
• Scope

Module 10: Functional Area of Management

• Concept, Objectives, Scope, and Principle of Marketing Management
• Production Management
• HRM
• Finance
• Material Management