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ADVANCE DIPLOMA IN DIGITAL MARKETING ( M-N028 )

BASIC INFORMATION

  • Course Fees : 7000.00 8000.00/-
  • Course Duration : 1YEAR
  • Minimum Amount To Pay : Rs.500.00

ADVANCE DIPLOMA IN DIGITAL MARKETING

Duration: 1 YEAR

Course Syllabus

 

Course Title: Digital Marketing Course for Self-Employment

Course Duration: 12 months (Part-Time)

Module 1: Marketing Branding Fundamentals

  • Introduction to branding
  • Branding strategy
  • Branding elements
  • Brand positioning

Module 2: Website Planning & WordPress

  • Website planning
  • WordPress basics
  • WordPress themes and plugins
  • Website optimization

Module 3: Content Marketing

  • Introduction to content marketing
  • Content strategy
  • Content creation
  • Content promotion

Module 4: Keyword Research

  • Keyword research basics
  • Keyword research tools
  • Keyword analysis

Module 5: Search Engine Optimization(SEO)

  • Introduction to SEO
  • On-page optimization
  • Off-page optimization
  • Technical SEO

Module 6: Google Web Master

  • Introduction to Google Webmaster
  • Webmaster tools
  • Search console

Module 7: Google my business

  • Introduction to Google My Business
  • Setting up Google My Business
  • Optimizing Google My Business

Module 8: Google Tag Manager

  • Introduction to Google Tag Manager
  • Tag manager basics
  • Setting up tag manager

Module 9: Google Ads-SEM

  • Introduction to Google Ads
  • Setting up Google Ads
  • Keyword research for Ads
  • Ad creation

Module 10: Google Ads-AdWords-Inter

  • Introduction to AdWords
  • Display advertising
  • Video advertising
  • Shopping ads

Module 11: Display Marketing

  • Introduction to Display Marketing
  • Display Marketing tools
  • Ad creation

Module 12: Media Buying & Selling

  • Introduction to Media Buying
  • Media Buying tools
  • Media Selling

Module 13: Remarketing & Conversion

  • Introduction to Remarketing
  • Remarketing strategy
  • Conversion optimization

Module 14: My Client Center

  • Introduction to My Client Center
  • Setting up My Client Center
  • Client management

Module 15: Bing Ad Center

  • Introduction to Bing Ad Center
  • Setting up Bing Ad Center
  • Keyword research for Bing Ads

Module 16: Mobile Marketing

  • Introduction to Mobile Marketing
  • Mobile marketing tools