Duration: 3 MONTHS
Course Title: Corporate Communication
Course Duration: 3 Months
Course Overview: The course aims to develop the students' understanding of the principles and practices of corporate communication and its role in organizational success. It will provide a comprehensive overview of corporate communication concepts and techniques, including public relations, media relations, employee communication, crisis communication, and emerging technologies.
Course Objectives: By the end of the course, the students should be able to:
Teaching Methodology: The course will use a combination of lectures, case studies, group discussions, and practical exercises to facilitate learning. Students will be required to participate actively in class discussions and group activities.
Course Contents: Week 1-2: Introduction to Corporate Communication
Week 3-4: Public Relations and Media Relations
Week 5-6: Employee Communication and Crisis Communication
Week 7-8: Financial Communication and Emerging Technologies
Week 9-10: Practical Exercises and Case Studies
Week 11-12: Final Project
Importance for Learner in Career Growth and Self-Employment: The course is designed to equip the students with the skills and knowledge required for a career in corporate communication. The course will also be useful for entrepreneurs who want to develop effective communication strategies for their businesses.
Note: The course content can be modified based on the requirements of learners or location.
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